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Estudios: Consumers will shop, spend more on themselves this holiday season

Estudios: Consumers will shop, spend more on themselves this holiday season

Noviembre 18, 2016

👤Periodista: María Alejandra Lopez 🕔18.Nov 2016

 

Holiday season shoppers won’t just be tossing items in the wagon for family and friends. A good portion, 58 percent, will be scouting out discount items for themselves and they’ll be spending more on themselves than last year.

Read Also 5 ways to optimize customer experience in store and online

In fact, consumers will spend less on gifts to give than on gifts to keep, according to a CNBC report, which cites a NRF study. Consumers will spend an average of $139.61 on their own gifts, a 4 percent bump over last year.

“This is a trend that’s growing strongly,” said Mark Mathews, NRF vice president of research development and industry analysis told CNBC. “It’s increased almost 50 percent over the last 10 years.”

Source: Retail Customer Experience 

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