América Retail | Homepage
Friday, May 26, 2017

La primera comunidad del retail en Latinoamérica

USA: Walmart launches a free streaming service, Vudu Movies

USA: Walmart launches a free streaming service, Vudu Movies

Octubre 19, 2016

👤Periodista: María Alejandra Lopez 🕔19.Oct 2016

 

Who’s copying Amazon? Everyone! But especially Walmart. Speaking of which, the retailer giant announced today the launch of its own video streaming service, called Vudu Movies on Us. The service at launch will include thousands of titles, which will be available in HD and can be streamed for free. To generate revenue, Vudu Movies on Us will be ad-supported.

While Amazon’s Prime Video is a perk that comes with an Amazon Prime membership, then offers a variety of commercial-free movies and TV shows, including originals, Vudu Movies on Us will not have new releases. Instead, it will more narrowly focus on distributing free blockbuster titles and other classics, the company says.

Also Read: M&M’s is debuting a new kind of candy 

For example, at launch the service will include movies like “Mad Max,” “True Grit,” “Abduction,” and “School of Rock.” All will be available in 1080p high definition, and will support Dolby Digital sound when available, says Walmart.

Vudu, of course, has been around for over a decade, allowing customers to rent and buy movies and TV shows through its marketplace. Walmart bought the service back in 2010. But today’s audience is more interested in streaming than owning, in many cases.

With the new venture, Walmart can enter the on-demand streaming market without having to build out its own, exclusive content library – something that would have been a pricey way for Walmart to compete.

vudu-movies-on-us-tv-collection

Instead, Vudu Movies on Us competes with other ad-supported streaming services, like Yahoo View, which is the new home for Hulu’s free content, as well as Sony’s Crackle.

Also Read: Gap to close Banana Republic stores in the U.K

In addition, citing research from Deloitte, Walmart notes that over 42 percent of U.S. consumers prefer to stream content at home, and most prefer movies and TV from ad-supported services. (Of course, many also prefer Netflix, according to the streaming service’s still growing numbers, announced yesterday.)

The free titles are available now on Vudu, in a new section in the app. To find Movies on Us, click the “New” tab on the desktop or “Spotlight” if on mobile or on a living room device like Roku, Chromecast or consoles.

Source: Techcrunch

Articulos relacionados

Canada: CBC Stands By Its ‘Fair And Thorough’ Subway Chicken Investigation

Canada: CBC Stands By Its ‘Fair And Thorough’ Subway Chicken Investigation

Mayo 26, 2017

  The CBC says it gave Subway plenty of opportunity to refute the findings of an

USA: RadioShack filed for bankruptcy for the second time in two years

USA: RadioShack filed for bankruptcy for the second time in two years

Mayo 26, 2017

  RadioShack filed for bankruptcy for the second time in two years this March. The electronics retailer announced it

USA: This is what Sears stores could look like in the future

USA: This is what Sears stores could look like in the future

Mayo 26, 2017

  Sears is closing hundreds of stores, and many of its remaining locations are shrinking. That's because

USA: Starbucks baristas reveal the alleged worst parts of working there

USA: Starbucks baristas reveal the alleged worst parts of working there

Mayo 26, 2017

  Starbucks is facing backlash from its baristas who say that they're overworked, understaffed, and underpaid. While

Chile. Cencosud mantiene buen desempeño y avanza en sus planes pese al desafiante contexto macroeconómico

Chile. Cencosud mantiene buen desempeño y avanza en sus planes pese al desafiante contexto macroeconómico

Mayo 26, 2017

Ingresos aumentaron 1,7% durante el Primer Trimestre. La solidez en los negocios de tiendas

Últimas Noticias

Newsletter

SECTIONS

América Retail