USA: Sears is making use of its rewards points app
As Sears begins to scale back its bricks-and-mortar presence – closing more than 75 stores throughout the country – the retailer is making use of its rewards points app, to give customers an incentive to keep spending with Sears this holiday season.
To do this, the retailer is introducing the Sears Holiday Guarantee. This initiative gives customers Shop Your Way points if an item they bought from Sears has its price reduced after it has been purchased.
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“Our goal for the holiday season – and year-round – is to make it easy for members to shop wherever and whenever is most convenient for them by offering a wide range of integrated retail services,” said Brian Hanover, senior director of public relations at Sears. “Sears was a pioneer of Buy Online Pickup In-store more than 15 years ago, and since that time we’ve seamlessly built a connection between in-store, online and mobile shopping experiences for Shop Your Way members and customers, including: In-Vehicle Pickup, Return and Exchange in Five (at all Sears stores); Free In-store Shipping; Meet With An Expert; Anyone, Anywhere Pickup and more.”
Sears shoppers will soon be able to get some of their holiday shopping done with Sears Days Lowest Prices of the Season event.
During this event, shoppers will see discounts on a large variety of items available from Sears. But with prices changing every day, customers may be left in the annoying situation of purchasing something, only for its price to be lowered soon after it has been bought.
To alleviate this occurrence, Sears is working with Shop Your Way to give Sears customers the difference between their original purchasing price and the new lower price in Shop Your Way rewards points.
Any item that is purchased starting on October 16 is eligible for the promotion. If its price is reduced during the event that starts on October 20, the difference will be credited to the consumer’s Shop Your Way account on the first day of the new year.
Source: Mobile Commerce Daily
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