USA: Coke has launched a ‘selfie bottle’ that takes a snap while you sip
Coca-Cola has set its sights on winning over social media users after unveiling a custom built ‘selfie bottle’ which will take your pic whilst glugging down the fizzy drink.
Devised by Coca-Cola Israel, the snappy design arose after its makers spied a gap in the market for novelty drinks.
Devised by Gefen Team for the Coca-Cola Summer Love campaign, Israel’s largest outdoor brand event, the resulting selfies can be shared on Snapchat,Facebook and Instagram.
In a statement the agency said: “Users tag themselves and their friends in photos on Coca-Cola’ssocial media assets. It really does the trick and makes the partygoers more present and active during the event, knowing they can share their special moments just by drinking.”
Fitted with an in-built camera at its base, the gimmicky product comes with a sensor to detect when it experiences a 70-degree drinking tilt, at which point the camera fires up to take a snap of its owner mid-drink.
Gefen has a long association with Coca-Cola, masterminding a number of stunts including a’social robot’ to give teenagers the chance to remotely attend the festival.
Source: Business Insider
Con un crecimiento del 25.93%, el Black Friday y el Cyberlunes se consolidan como jornadas
Según estimaciones de PageGroup en Chile: En los cargos que más se da este fenómeno son
Finanzas: Ferrero compra las galletas belgas Delacre
diciembre 6, 2016
La compra permite al grupo italiano, conocido por productos como Nutella, Ferrero Rocher o los
What is Amazon Go? Amazon Go is a new kind of store with no checkout required.
Donald Trump presidency could spell higher grocery bills for Canadians, according to a new report. Food