América Retail | Homepage
Friday, January 20, 2017

La primera comunidad del retail en Latinoamérica

USA: Black Friday no longer top retail sales day

USA: Black Friday no longer top retail sales day

octubre 7, 2016

👤Periodista: María Alejandra Lopez 🕔07.Oct 2016

 

Black Friday no longer reigns as the biggest shopping day of the year, RetailNext reported Thursday.

That honor is now expected to be held by Dec. 23, as holiday shoppers fill their baskets with last-minute gifts to contribute to the biggest shopping day in terms of sales. The busiest shopping day in terms of store traffic – Super Saturday, Dec. 17 –  is expected to be driven by shoppers who don’t literally wait until the last moment when it comes to gift gifing.

Also Read: Bed, Bath & Beyond testing paid membership model 

“As retailers have continued the trend to open more stores on Thanksgiving Day, it has pilfered away both sales and traffic from Black Friday,” stated Shelley Kohan, VP retail consulting at RetailNext. “This year, with Christmas falling on a Sunday, most shoppers will want to cut short their shopping early on Saturday, Dec. 24, leaving the day before, Friday, as retail’s biggest opportunity for sales. For store visits, Super Saturday will lead the way, with Black Friday a very close second.”

Holiday shopping is being recast, RetailNext noted. “Those retailers who reimagine and reinvent Thanksgiving weekend shopping as more of a month-long event culminating with the holiday weekend will start the season strong, and those retailers nimble and agile enough to tactically respond in December on lessons learned in November will ultimately win the season,” Kohan concluded.

Mark your calendars. The projected top 10 biggest shopping days in 2016, in terms of sales, are:

Friday, Dec. 23;

Super Saturday, Dec. 17;

Black Friday, Nov. 25;

Thursday, Dec. 22;

Wednesday, Dec. 21;

Sunday, Dec. 18;

Saturday, Dec. 24;

Saturday, Dec. 10;

Friday, Dec. 16; and

Saturday, Dec. 3.

And the top 10 busiest shopping days, in terms of shopper visits, will be:

Super Saturday, Dec. 17;

Black Friday, Nov. 25;

Friday, Dec. 23;

Saturday, Dec. 10;

Monday, Dec. 26;

Sunday, Dec. 18;

Saturday, Dec. 24;

Thursday, Dec. 22;

Wednesday, Dec. 21; and

Saturday, Dec. 3.

RetailNext issued a positive forecast for U.S. retail performance over the November through December holiday period, predicting a 3.2% year-over-year lift in sales, driven in part by a 14.9% increase in YoY sales through digital channels.

Also Read: Staples adopts Apple Pay for Web after in-app success 

“There will be slight degrees of variability in early November due to the U.S. Presidential election,” added Kohan, “But the residual angst from Election 2016 will subside by Thanksgiving. As compared to last year, there are two additional shopping days between Thanksgiving and Christmas, and when coupled with generally positive economic indicators, the retail industry looks for a strong close to the year.”

Source: Drug Store News

Articulos relacionados

USA: Shopping mall sells for just $100

USA: Shopping mall sells for just $100

enero 20, 2017

  The retail industry’s struggles just hit a new low. One of the largest malls in Pennsylvania, the

USA: Target gets creative help from Gen Z in new apparel line

USA: Target gets creative help from Gen Z in new apparel line

enero 20, 2017

  Through a special arrangement, what follows is a summary of an article from Retail Dive,

USA: Sale of pharmacy business impacts Target sales

USA: Sale of pharmacy business impacts Target sales

enero 20, 2017

  Target’s sale of its pharmacy and clinic business in December 2015 to CVS Health impacted

USA: Lowe’s cuts 2,400 managers to refocus on customers

USA: Lowe’s cuts 2,400 managers to refocus on customers

enero 20, 2017

  Lowe's, the home improvement chain, said Wednesday that it is redeploying its workforce in a

USA: Dunkin’ Donuts enumerated twelve “innovation insights” for an audience

USA: Dunkin’ Donuts enumerated twelve “innovation insights” for an audience

enero 20, 2017

  An executive from Dunkin’ Donuts enumerated twelve “innovation insights” for an audience at Mobile FirstLook

Últimas Noticias

Newsletter

SECTIONS

América Retail