Canada: La Vie en Rose, opens at the Charlottetown Mall
Wearing the right lingerie can make a difference in the overall silhouette of a new dress or pant suit.
“Undergarments not only help and enhance what a woman is wearing, they can make her feel beautiful and confident. That’s why they’re very important,” says John Izzo, vice president design and product development of La Vie en Rose, a new store which opened at the Charlottetown Mall on Friday.
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Whether it’s Shapewear panties that cinch waists or specially designed bras that are comfortable yet supportive, he’s excited about the products as well as the support services the new store offers now that it is open next to Dynamite.
“Buying a bra is not like buying a T-shirt, it’s a technical item,” says Izzo, adding customer service is important consideration for the company.
“We want shoppers to be comfortable shopping for items which can sometimes be uncomfortable. Our staff is highly trained and knowledgeable about what we are selling so they can be very helpful for our shoppers. We are offering and advising women on products that are best for them.”
The company president and CEO agrees.
“We are a Canadian specialty brand with more than 30 years of expertise in the business. We are experts and know our products extremely well and greatly value the importance of customer service,” says François Roberge, adding that although it’s the first store on P.E.I., the company is already established in the Maritimes.
“With this opening we will officially be available across Canada from coast to coast and I am very proud of that.”
In addition to bras and panties, the store will carry sleepwear and swim and beach wear.
“We have a big variety of merchandise ranging from items that are functional and practical to comfy and cute to sexy and racy. We have lingerie for various tastes and body types.”
Source: The Guardian
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