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Canada: Canada Goose Announces Three New Executives

Canada: Canada Goose Announces Three New Executives

Octubre 11, 2016

👤Periodista: María Alejandra Lopez 🕔11.Oct 2016

 

Goose, the leader in Arctic luxury apparel, today announced three new executive appointments: Lee firsTurlington as Chief Product Officer, Jackie Poriadjian-Asch as Chief Marketing Officer, and Scott Cameron as EVP of eCommerce, Stores and Strategy. Bringing deep expertise across a variety of industries, the new executive members significantly broaden the company’s leadership capacity and will play a primary role in driving product innovation, supporting continued global growth, and maximizing the brand’s opportunities ahead.

“With Lee, Jackie and Scott on board, we’ve never been in a stronger position to succeed,” said Dani Reiss, President and CEO of Canada Goose. “We have an exciting and aggressive vision for the future with the wind at our back, and we have the right talent to make it happen.”

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A sportswear industry veteran, Lee Turlington will move into the newly created role of Chief Product Officer. He brings more than 25 years’ experience in apparel and outerwear with previous leadership roles at Nike, Patagonia, The North Face and Fila.  Lee has developed a global reputation for shaping strategy and leading companies, and has worked in a consulting role for Canada Goose over the past ten years. He will oversee the growing Design & Merchandising organization with a strong focus on innovation as the company continues to expand into new seasons and product categories.

Before joining Canada Goose, Jackie Poriadjian-Asch served as the SVP of Global Brand Marketing at UFC where she spent almost a decade building the brand on a global scale. With more than 15 years’ experience focused on breaking new ground in content and distribution, Jackie will continue to build and oversee an integrated marketing team and will be responsible for developing a business intelligence practice to provide insights that will help shape strategy across all aspects of the business.

Kevin Spreekmeester, who recently served as Chief Marketing Officer, will move into the new role of Chief Brand Officer. Joining Canada Goose in 2008, Kevin’s rich brand-building expertise and passion for the brand will continue to be an immeasurable asset to all strategic brand decisions.

Also Read: SoulCycle to Enter Canada as it Commences International Expansion

Joining the company from McKinsey & Co., where he was a partner, Scott Cameron will serve as the EVP of eCommerce, Stores, and Strategy. Bringing years of experience working with retailers and consumer brands across a variety of topics, Scott will be responsible for growing Canada Goose’s direct-to-consumer channels globally, including the upcoming launch of the company’s first flagship retail stores in Toronto and New York City.

Canada Goose products are sold in 50 countries and the company has grown more than 2,000% in the last decade.

Source: RIS News

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