América Retail | Homepage
Friday, July 28, 2017

La Primera Comunidad del Retail y Consumo Masivo en Latino América

Catman: Does Urban Outfitters’ Strategy Of Opening New Stores Make Sense?

Catman: Does Urban Outfitters’ Strategy Of Opening New Stores Make Sense?

Diciembre 30, 2016

Autor/Fuente: http://seekingalpha.com/ 👤Periodista: Dayana Vazquez 🕔30.Dic 2016

 

Foot traffic at malls has declined considerably in recent times, owing to a weak economy and the rise of omnichannel retailing, which is expected to grow to $1.8 trillion in the US by 2017, according to research firm Forrester.

Urban Outfitters has been a first mover in this space, and now derives about a quarter of its sales through e-commerce.

LEA TAMBIÉN: Catman: Los consumidores eligen los productos más innovadores del año

While several retailers have been undertaking store closures, Urban Outfitters still seems to be in an expansion phase.

Foot traffic at malls has declined considerably in recent times, owing to a weak economy and the rise of omnichannel retailing, which is expected to grow to $1.8 trillion in the US by 2017, according to research firm Forrester. Urban Outfitters (NASDAQ:URBN) has been a first mover in this space, and now derives about a quarter of its sales through e-commerce. More significantly, it believes it has figured out what the shoppers want, and is making efforts to transform its stores to please its customers. The company is trying to create an unmatched in-store experience which would help it to capture a greater share by expanding its store format and providing a broader offering in categories such as home, beauty, and intimates, besides its BHLDN wedding brand, and the Terrain outdoor living brand.

While several retailers have been undertaking store closures, Urban Outfitters still seems to be in an expansion phase. According to its CEO, Richard Hayne, the US is overstocked in the apparel category, with approximately 10 times more retail space per capita than in Europe. A factor working in URBN’s favor is that it does not have a sprawling store footprint; instead, it undertook a cautious approach, which is serving it well now.

Articulos relacionados

Catman: Gamificación, ¿solución al marketing político?

Catman: Gamificación, ¿solución al marketing político?

Julio 27, 2017

  La política y la religión son dos temas que están fuera del radar de las

Catman: Cross-marketing para ebrios y consumidores de Cannabis

Catman: Cross-marketing para ebrios y consumidores de Cannabis
Julio 27, 2017

  El servicio de traslados Lyft anunció una asociación con la cadena de comida rápida Taco

Catman: Conoce más sobre customer experience

Catman: Conoce más sobre customer experience

Julio 27, 2017

  Entrevista Maria Jesús Llorente, Sales & Marketing Director Prodware España Customer experience o experiencia de cliente

Catman: 10 empleos tecnológicos más prometedores en el mundo del marketing digital

Catman: 10 empleos tecnológicos más prometedores en el mundo del marketing digital
Julio 27, 2017

  Los responsables de Recursos Humanos necesitan saber cuáles son las nuevas posiciones que surgen en campos de

Catman: Conoce los 9 perfiles de marketing y publicidad con mayores oportunidades

Catman: Conoce los 9 perfiles de marketing y publicidad con mayores oportunidades
Julio 26, 2017

  Es común que durante la vida laboral, las personas busquen cambiar de empleo con el

Últimas Noticias

SECTIONS

América Retail