América Retail | Homepage
Sunday, July 23, 2017

La Primera Comunidad del Retail y Consumo Masivo en Latino América

Canada: Nordstrom taps mobile to bring personalization into stores

Canada: Nordstrom taps mobile to bring personalization into stores

Octubre 19, 2016

👤Periodista: María Alejandra Lopez 🕔19.Oct 2016

 

A Nordstrom executive at the Mobile Shopping Summit 2016 detailed how the department store chain leverages mobile to personalize the in-store shopping experience.

During the “In-store Panel: Bricks + Clicks: How To Bring In-store & Mobile Together Holistically” panel, the executive explained that Nordstrom is testing out various personalization efforts through digital such as a solution that will notify store associates that a mobile application user has crossed the geofence into the store so they can ready a dressing room. The department store has seen positive adoption with its innovative technology and convenient programs such as curbside pickup.

Also Read: Constellation Brands Inks $900 Million in New Deals 

Nordstrom innovations

While digital and bricks-and-mortar were completely separate entities in the past, mobile has bridged the gap. The untethered device acts almost as a remote control for life, and for brands is the key to open the door to consumers.

There is a significant amount of data that can be had from mobile that gives brands and retailers insight into who their customer is. The personalization capabilities have the ability to transform the shopping experience into something truly fine-tuned and completely tailored to the consumer’s tastes.

Nordstrom is one of the leaders in personalization innovation through mobile, and is leveraging it to drive sales. The department store is experimenting with a program that will allow store employees to know when a customer who has reserved an item through the app arrives in store.

Also ReadCanadian grocers finally reaching the digital future 

Once the store employee has been notified, she can start preparing for the customer by arranging a dressing room with the items and the customer’s name on the door.

The executive also talked about how one of Nordstrom’s goals is to decrease the number of returns, and with digital that can be difficult. Experimenting with capabilities that allow users to virtually try on clothing through augmented reality can really help solve those pain points.

Source: Luxury Daily

Articulos relacionados

Canada: Tim Hortons set to launch order app after months of delay and controversy

Canada: Tim Hortons set to launch order app after months of delay and controversy

Julio 21, 2017

  After an almost four-month delay, Tim Hortons is finally ready to unveil its mobile app that will allow

Canada: Canada’s SeaChoice shifting focus from seafood retail to production

Canada: Canada’s SeaChoice shifting focus from seafood retail to production

Julio 21, 2017

  Canadian NGO SeaChoice is shifting its focus upstream, from ranking seafood products at retail to trying

Canada: Best Buy rebounds in the face of Amazon supremacy

Canada: Best Buy rebounds in the face of Amazon supremacy

Julio 21, 2017

  Five years ago Best Buy Co. looked like a retail dinosaur, another victim of e-commerce

Canada: Loblaws suffers another online security breach

Canada: Loblaws suffers another online security breach

Julio 21, 2017

  According to an email sent out to Loblaws account holders, the security of a ‘small

Estudios: Online shoppers may benefit from NAFTA tweaks, but not Canadian retailers

Estudios: Online shoppers may benefit from NAFTA tweaks, but not Canadian retailers

Julio 21, 2017

  Larry Rosen doesn’t think anyone would be crazy enough to pay more for Prada shoes

Últimas Noticias

SECTIONS

América Retail