Canada: Loblaw launches compostable coffee pods
Loblaw is launching compostable single-serve coffee pods, in a move the company says could divert 100 million pods from landfills a year.
The Keurig-compatible pods are made almost entirely from plant materials and reclaimed coffee bean skins, using innovation from University of Guelph and Club Coffee of Toronto.
They will be sold under the President’s Choice and no name labels.
Loblaw says that the President’s Choice pods are the first single-serve coffee pods to be certified by the Biodegradable Products Institute (BPI), which ensures products meet independent testing and verification according to international scientific standards for compostability. Compostable pods are identified by a BPI logo on pack and by the brown ring on the pod.
Loblaw dubs the compostable coffee pods “a game-changing solution to an environmental challenge facing millions of households.”
“Our company and customers challenge the notion that convenience packaging is a justification for waste,” said Loblaw executive chairman and president Galen Weston, in a statement. “We expect this product launch and the Canadian innovation behind it will re-invent the category, helping our customers to enjoy their coffee without sacrificing their commitment to the environment.”
Source: Canadian Grocer
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