América Retail | Homepage
Tuesday, April 25, 2017

La primera comunidad del retail en Latinoamérica

Canada: Clothing store caters to physically challenged

Canada: Clothing store caters to physically challenged

Noviembre 30, 2016

👤Periodista: María Alejandra Lopez 🕔30.Nov 2016

 

Waneta Steinberg was volunteering at a local retirement home when she noticed a resident with physical challenges wearing clothes that made getting dressed much easier.

“He had on a polo shirt that looked like a regular shirt but it did up at the back. It was a big moment, like the earth moved for me,” she said.

“It’s so difficult for a lot of people to get dressed. I thought what a simple solution, and something I never thought of.”

That got her thinking of when she worked as a health care aid. Helping clients dress would have been so much easier with adaptive clothing.

Read Also: Can Walmart Keep Up Its Game Of Chicken With Visa?

“It would have made their lives significantly better too,” she said. “Adaptive clothing allows people to dress faster, more safely and in a more dignified manner.”

As the population ages, the market grows for comfortable shirts, pants, dresses, footwear, nightwear and blouses with easy clasps, snaps and Velcro closings, cuts that are easy to put on in a wheelchair and designs that accommodate catheters and other devices, said Steinberg.

“It’s just a matter of educating people and getting the word out.”

She and husband Ken are enrolled in Lambton College’s business administration program. They worked with the Sarnia Lambton Business Development Centre to write a business plan, secured a start-up micro loan from the SLBDC and opened Love Adaptive Wear three months ago.

“Adaptive clothing fulfills a real need that’s there, and, so far, only a few companies supply it,” said Ken Steinberg.

“But mainstream clothing lines have recognized the need and are working on their own lines. Fashion designers see that demand too and are working on adaptive wear for professional people, like the businessman in a wheelchair.

“It’s something that is going to get really big and we wanted to be the first to carry it in Sarnia.”

Because adaptive wear is not yet mainstream the Steinbergs are networking with local nursing homes and other retailers who cater to people with disabilities. They also do in-home consultations.

Love Adaptive Wear is stocked by a Toronto company called Silvert’s that makes nearly all its clothing in Canada.

Read AlsoIkea racks up record sales in Canada

Clients are surprised to see how normal adaptive clothing looks because the special openings and snaps are hidden from view, said Ken.

Nightgowns with snaps at the back and complete coverage are one of the Steinbergs’ best sellers. They retail for $35.  Men’s wear is also going over well with shirts (sizes small to 4XL) selling for $50 to $60. Adaptive pants cost about $50 a pair and polo shirts are $45. Women’s dresses come in all sorts of colours and styles, go on like a hospital gown with hidden snaps, and sell for $50 to $80 each. Point of sale exemptions for GST and HST are possible with a doctor’s form.

Waneta Steinberg also provides alteration services to convert regular clothing into adaptive wear, generally for $10 an item.

“We got into this to help people because we know how physically hard it can be to get dressed,” she said. “We’ve had customers tell us they couldn’t get anything on before except pajamas. Now they can have something that looks good to go out in public.”

Source: The Sarnia Journal

Articulos relacionados

Canada: Bebe to Close All Canadian Stores

Canada: Bebe to Close All Canadian Stores

Abril 25, 2017

  Retailer Bebe Stores (NASDAQ:BEBE) plans to close all 175 of its stores by the end

Canada: Taco Bell Canada will soon add beer to the menu

Canada: Taco Bell Canada will soon add beer to the menu

Abril 25, 2017

  In a seemingly inspired pairing for late-night urban revelers, Taco Bell will begin selling beer

Canada: Harry Rosen holding firm amid luxury battle with Saks

Abril 25, 2017

  A chuckle escapes Larry Rosen’s lips as he thumbs through the most recent issue of

Canada: Lowe’s is continuing to expand in Canada with Rona

Canada: Lowe’s is continuing to expand in Canada with Rona

Abril 25, 2017

  Lowe’s is continuing to expand in Canada with Lowe’s stores, as well as with locations

Canada: Canadian Tire’s brand new push

Canada: Canadian Tire’s brand new push

Abril 24, 2017

  Canadian Tire has its sights set on Canada’s booming home renovation market, hoping a relaunch

Últimas Noticias

Canada: HBC cuts costs
Abril 7, 2017

Newsletter

SECTIONS

América Retail